In the Asian fashion retail industry, there are two enormous gaps. Take Singapore, where high street stores like Zara and Massimo Dutti exist at every corner, and opposite them a Prada or Louis Vuitton - and rarely is there something in the middle. That middle, where design and quality are of utmost importance, yet prices do not break one’s wallet, is a gap that exists not only in Singapore, but all over Asia. The other large gap is in the availability of curated stores that do not mark up prices, making “us” pay for being in Singapore, or Asia in general.

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GIVE 50 will focus on filling these retail gaps in the Asian market, while simultaneously contributing to the larger educational gap that over 18 million children in India alone suffer from. We plan to start a series of curated pop-up stores, called GIVE 50 initially only in Singapore, with the potential to expand across South East Asia and India. GIVE50 will give 50% of the profits of every sale, to a non-profit in India - Nai Disha Educational and Cultural Foundation. The organization focuses on community development through education, recognizing that all children should have access to quality education and equal opportunity, irrespective of their socioeconomic status

( http://www.naidishaindia.org/ ).

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Follow us on Instagram @give50 or on our Facebook page at https://www.facebook.com/give50/ for updates and details about what we have in store! And remember, shopping is the best kind of therapy- especially when it helps a 10 year old girl go to school!